Carl's Jr Action Plan

Performance Max & Demand Gen Strategy

$2,000
Monthly Budget
3
Campaign Types
1.2x - 2.5x
Target ROAS

Maximizing conversions through AI-powered campaigns

🍔

Carl's Jr Digital Strategy

Active Campaign Performance Analysis

Alberta Campaign

CTR 18.44%
ROAS 0.70x
Store Visits 8,587
CPA $52.11
Best Performer

British Columbia

CTR 20.95%
ROAS 0.48x
Store Visits 2,111
CPA $71.46
Highest CTR

Saskatchewan

CTR 20.43%
ROAS 0.54x
Store Visits 509
CPA $70.49
Growth Potential

Combined Performance Highlights

20.95%
Best CTR Achieved
0.70x
Highest ROAS
11,207
Total Store Visits
$52.11
Best CPA

Why Performance Max & Demand Gen?

🎯

Performance Max

AI-powered campaigns across all Google inventory

  • Automated bidding & optimization
  • Cross-platform reach (Search, YouTube, Display)
  • Machine learning targeting
  • Real-time budget optimization
60% Budget Allocation
📱

Demand Generation

Visual campaigns for brand awareness & engagement

  • Immersive visual formats
  • Mid-funnel targeting
  • Video & image combinations
  • Lookalike audiences
30% Budget Allocation
🔄

Remarketing

Re-engage previous visitors and customers

  • Higher conversion rates
  • Lower CPA potential
  • Customer retention focus
  • Upselling opportunities
10% Budget Allocation

Campaign Performance Comparison

Key Performance Insights

Alberta ★★★★★

Top Revenue Generator: Leading with 0.70x ROAS and highest store visits (8,587)

British Columbia ★★★★☆

Engagement Leader: Highest CTR at 20.95%, strong audience interest

Saskatchewan ★★★☆☆

Growth Opportunity: Solid CTR (20.43%) with room for ROAS improvement

Optimization Priorities

  • Scale Alberta's successful strategy
  • Improve BC's conversion optimization
  • Enhance Saskatchewan's targeting precision

Creative Strategy & Video Ad Concept

25-30 Second Video Ad Concept

Western Bacon Cheeseburger Hero Story

25-30 seconds
0-5s
🔥

Close-up sizzling beef patty on grill with flame charring sound

5-10s
🥓

Crispy bacon strips being added with satisfying crackle

10-15s
🧀

Fresh BBQ sauce drizzle and melted cheese pull-apart shot

15-20s
🍔

Hand assembling burger with crispy onion rings

20-25s
⭐

Final hero shot with Carl's Jr logo and 'Order Now' CTA

25-30s
📍

Store location finder with limited-time offer overlay

Supporting Creative Assets

📸 Image Ads

  • High-quality burger close-ups
  • Behind-the-scenes kitchen shots
  • Happy customers dining
  • Promotional offers with urgency

📱 Mobile Optimization

  • Square & vertical formats for social
  • Logo placement in first 5 seconds
  • Clear call-to-action buttons
  • Mobile-first design approach

🎬 Additional Video Concepts

  • ASMR cooking experiences
  • Customer testimonials
  • Limited-time offer countdowns
  • Behind-the-scenes preparation

Budget Allocation & Implementation Timeline

Monthly Budget Breakdown

Performance Max $1,200 (60%)
Demand Gen $600 (30%)
Remarketing $200 (10%)

Total Monthly Budget: $2,000

Current Monthly Spend: $2,918

New Total: $4,918

Implementation Timeline

1-2

Weeks 1-2

  • Campaign setup & asset creation
  • Audience research & segmentation
  • Creative development
3-4

Weeks 3-4

  • Campaign launch & monitoring
  • Initial optimization
  • Performance tracking setup
M2

Month 2

  • Data analysis & optimization
  • Creative testing & iteration
  • Budget reallocation
M3+

Month 3+

  • Scaling successful campaigns
  • Advanced audience targeting
  • Continuous optimization

Performance Projections

3 Months

0.9x - 1.2x ROAS
Min Revenue $4,426
Max Revenue $5,902
Early Growth Phase

6 Months

1.2x - 1.8x ROAS
Min Revenue $5,902
Max Revenue $8,852
Acceleration Phase

9 Months

1.8x - 2.5x ROAS
Min Revenue $8,852
Max Revenue $12,295
Target Achievement

Expected Outcomes

📈

Revenue Growth

Up to 178% increase in monthly revenue by month 9

🎯

ROAS Optimization

Achieve 1.2x-2.5x target ROAS range

🚀

Market Expansion

Scale successful strategies across all provinces